spritz
The Brief: To create a Zine publication centred around ‘homegrown’ and what it means to me.
The Aim: To connect cocktail lovers with a playful, summer inducing, high quality photography and ‘arty’ publication, all about Aperol Spritz. Drawing inspiration from my own memories and personal experiences.
- My Roles: Designer - Art Direction - Photographer - Producer - Copywriter - Idea Generation - Concept creation -
- My Skills: Publication & Print - Project Management - Graphic Design - Photography - Storytelling -
Concept & Outcome: Producing photography to a high level, with a clear theme and visual identity. My creative concept explored the importance of the colour orange, as well as the significance of Aperol, Italy and Summer. By adopting a simple yet impactful design approach, the zine aimed to be an approachable and thought provoking publication, encouraging the reader to crave an Aperol Spritz, whilst maintaining a contemporary design.
