NTU LIVE BRIEFs

A series of projects with NTU live brief, exploring product packaging, advertisement and PR.

NTU LIVE BRIEF X W COMMUNICATIONS & MARMITE

DIP N DUNK

The Brief: To create a PR campaign for W Communications to engage with GenZ and encourage first timers to try Marmite.

- My Roles: Idea & Concept creation - Photographer - Post production -

- My Skills: Product Styling - PR Idea generation - Collaboration - Working with Live Clients - Knowledge of Food Industry -

- Team members: Amy Walter, Emily Currier & Emma Foley

Our Aim: To create a trend that encourages GenZ to become hyper fixated on a new craze through using Marmite as a controversial pairing to other “Marmite” type foods.

We propose a new craving that involves Marmite as a dip and dunk option, in order to create a community of Marmite lovers.

Pitch: A social PR campaign challenge to encourage traction and publicity, engaging with GenZ through hyper fixation, food combos and exclusivity within Marmite.

Marmite cravings kit will be sent to micro influencers to promote the Tik Tok challenge, providing short form content videos, stories and reels to engage with GenZ.

Chatty cans

NTU LIVE BRIEF X WIGFLEX X CASTLE ROCK BREWERY

The Brief: A collaboration between Wigflex, a rave and techno company and Castle Rock Brewery, to create a range of bespoke craft beers cans, targeted towards the student community.

- My Roles: Designer - Photographer - Post production -

- My Skills: Graphic Design - Screen printing - Collaboration - Working with Live Clients - Knowledge of Beer Industry -

Our Aim: To connect a range of people using the social environment of the drinking community but moving the focus to the can design to create conversation, friendship, and memories.

The notion that beer and night-life is a catalyst for opportunities and social interactions, but that health is a bigger concern. Within a team we investigated the social divide and difficulties faced by drinkers and non-drinkers and their unwillingness to attend a night-life event.

- Team members: Amy Walter, Nell Hunt, Emily Currier, Emma Foley, Joe Bradley, Molly Philpot -

GeT UNREADY

NTU LIVE BRIEF X ALL WE ARE

The brief: To create a short film, promoting All We Are jewellery, targeted towards the student community.

- My Roles: Creative Direction - Creative Concepts - Prop wardrobe/creator - Capturing BTS -

- My Skills: Film making - Collaboration - Working with Live Clients - Knowledge of Jewellery industry -

Our Aim: A short film created to illustrate the power of jewellery with All We Are. Through our primary research, we learnt that jewellery can make our consumers feel put together in only pjs, no make up and unstyled hair. The concept of get ‘unready’ was to promote the sense that beauty can be indulged by jewellery alone.

Outcome: A playful short film created to illustrate the power of jewellery with All We Are, getting “unready”